author-image
TEMPUS

Marketer 4imprint excels at self-promotion

The Times

Companies that want to promote themselves, including by selling or giving away pens, key rings or shoulder bags at conferences and exhibitions, may well turn to 4imprint as a supplier: particularly if they’re based in America.

This FTSE 250 company provides all manner of marketing materials, from branded T-shirts and golf umbrellas to mugs, notebooks and balloons; anything in fact that might raise the profile of the company whose name is on the proverbial tin. 4imprint was founded in Indiana in 1985 as Nelson Marketing and although it is listed on the London Stock Exchange, about 97 per cent of its business is in the US. It also operates in Canada, the UK and Ireland.

Its main aim is to grow organically as opposed to